Skip to content
N

SEO · AEO · GEO · Bangalore, India

About

An engineer who fell for search.

Portrait of Nayana B. Sen

Nayana B. Sen

She/Her

SEO Manager | Driving Organic Growth for B2B SaaS | AEO, GEO, AI Search & Partnerships | Global SEO Team Building & Talent Acquisition

  • Bangalore, India
  • Amrita Vishwa Vidyapeetham
  • 12,065 followers on LinkedIn
Contact info Email

I help SaaS and B2B brands turn SEO into a predictable growth channel, across traditional search and the new generation of AI answer engines.

I trained as an electronics and communication engineer, and that systems mindset never left. In 2017 I joined TechWyse as a Junior SEO Specialist and over four and a half years grew into Project Manager, overseeing SEO for 200+ clients across the US and Canada and leading a team of 35.

After leading SEO for UK-based tech brands at Piqual, I joined Visme in 2022 as SEO Lead & Outreach Manager and grew into SEO Manager for the English market, owning strategy, technical health and authority-building for a platform serving 38M+ users.

Today a growing part of my work is AI search: optimising for Google AI Overviews and improving brand visibility and citations across ChatGPT, Gemini, Perplexity and Copilot. I also completed an MBA in Marketing to sharpen the business side of growth.

  • Master's in Marketing (MBA)Amrita Vishwa Vidyapeetham
  • M.Tech in Communication EngineeringMahatma Gandhi University, Kottayam
  • B.Tech in Electronics & CommunicationUniversity of Kerala

Tools & software

The stack I work with.

Research, analytics, technical auditing, outreach and automation, plus the AI engines I track visibility in.

Claude Code
Codex
n8n
Python
Node.js
MongoDB
BacklinkBees
Tantra
Expandi
Google Analytics
Yandex Webmaster
Ahrefs
Semrush
Google Search Console
Bing Webmaster
PageSpeed Insights
Screaming Frog
Moz
Majestic
Amplitude
Microsoft Clarity
Google Tag Manager
Buzzsumo
Respona
Lemlist
Mailshake
Zapier
PhantomBuster

AI & search engines I optimise for

Google SearchAI OverviewsChatGPTGeminiPerplexityCopilotBingGoogle SearchAI OverviewsChatGPTGeminiPerplexityCopilotBing

Certifications

  • Google Analytics for Power Users
  • Google Tag Manager Fundamentals
  • Google Analytics
  • Google Ads: Basic & Mobile Advertising
  • HubSpot Inbound Marketing

Awards

  • Rockstar Spizer Award · Piqual2022
  • Senior Consistent & Loyal Employee · TechWyse2019
  • Intermediate Consistent Performer · TechWyse2018

Industries

15 industries, B2B & B2C.

SaaSFinancial ServicesMortgageBusiness ManagementLegalTechnologyHealthcareApparelConstructionAutomobileIndustrial GoodsAdvertising MediaHome ImprovementTravel & TourismEntertainment

Recommendations

In their words.

“Visme's SEO program was large and detailed… the program ran at a volume most companies our size never sustain. She was a consistent part of a very complex program.”
Read more
TThera MartensGlobal B2B SaaS Marketing Executive
“Her expertise in SEO and outreach is outstanding. She provides clear and thorough project briefs, communicates effectively, and sets realistic deadlines.”
Read more
NNaseema P.Founder & CEO, Stealth Startup
“Her leadership within the SEO department helped grow our portfolio of SEO clients by continuously evolving and executing on strategy.”
Read more
AAziz SultanSenior Project Manager, TechWyse
“She has a strong SEO background. If you need the person to lead your SEO department, don't hesitate to hire Nayana!”
Read more
SSergey AliokhinMarketing Specialist
“Well organised, diligent and one of the most dedicated professionals I've worked with. She always kept the team motivated.”
Read more
PPraveen RProject Manager, TechWyse
“Very much process oriented and always on time with deliverables. Proficient in SEO and analytics.”
Read more
EElangovan RathinasamyAdobe Analytics Consultant
Read all recommendations on LinkedIn

Hiring an SEO leader?

Make organic your most predictable growth channel.

Start a conversation Try the free tools