05
Content & Keyword Strategy
Intent-mapped keyword research and content programs built with content teams, not handed over to them.
- Search-intent mapping
- Topic clusters
- On-page optimisation
Services
Full-funnel organic, built for how buyers search now.
Whether you need a hands-on SEO leader in-house or a strategic partner, these are the levers I pull.
01
Global SEO Strategy
Roadmaps that tie organic growth to pipeline, prioritised by impact, owned end-to-end, and built for multi-market SaaS.
- Growth roadmaps & OKRs
- International SEO (US · CA · UK)
- Competitor benchmarking
02
AEO · GEO · AI Search
Visibility and citations across ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot: tracked, measured and improved.
- LLM brand mention tracking
- Answer-ready content structures
- Citation gap analysis
03
Technical SEO
Site architecture, Core Web Vitals, structured data and crawl health for large, fast-moving product sites.
- Large-scale site audits
- Schema & structured data
- Core Web Vitals
04
Authority & Digital PR
Scalable, quality-first link acquisition and brand partnerships that compound domain authority month over month.
- High-authority partnerships
- Outreach ops at scale
- 100% link-quality standards
06
SEO Team Building
Hiring, onboarding and mentoring global SEO and outreach teams: the operating system behind sustained growth.
- International hiring
- Training & playbooks
- Cross-functional rituals
Hiring for SEO teams
Build an SEO team that can carry the work.
I help startups and enterprises upskill and expand their SEO teams, drawing on years of hiring, training and leading SEO and outreach teams of up to 35.
Expand your team
Work out which roles you need next, then find, assess and onboard the right SEO and outreach specialists.
- Role scoping & job briefs
- Candidate screening & skills assessment
- International hiring & onboarding
Upskill your team
Bring your current team up to speed on how search works now, with training they can keep using after I'm gone.
- Hands-on training & playbooks
- AEO, GEO & AI search skills
- Link-quality standards & processes
How I work
A simple loop that compounds.
01
Diagnose
Technical, content, authority and AI-visibility audit against competitors.
02
Prioritise
An impact-ranked roadmap tied to signups, pipeline and revenue.
03
Execute
Cross-functional delivery with content, product, dev and outreach teams.
04
Compound
Measure, report and reinvest in what moves the number.
Who it's for
SaaS & enterprise teams who want organic to carry weight.
B2B SaaS scaling past product-led signups
Enterprises with large, complex sites and many markets
Teams losing clicks to AI Overviews and LLM answers
Companies building or rebuilding an SEO team
Hiring an SEO leader?