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Tool 02 · Business case
SEO ROI calculator
Model what the extra organic traffic from SEO is worth in pipeline and revenue, and what it would cost to buy it with ads.
%
%
$
$
$
Monthly return
ROI
+300%
Extra visits / mo
20,000
Leads / mo
500
Customers / mo
40
Revenue / mo
$48,000
Revenue / yr
$576,000
Organic CAC
$300
Investment vs. revenue
Buying these extra visits with ads would cost about $90,000 every month.
Only visits above your baseline are credited to the investment. Revenue uses first-year customer value, so ROI reflects one cohort per month. SEO compounds: traffic from content keeps returning after spend stops, which paid search does not.
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